At the end of the 90s, research forecasts of online retail sales were aiming for a modest $15 billion by the end of 2003. Compare that with recent figures from Forrester Research indicating that online retail sales in the US alone reached $175 billion in 2007, up 21% from $144.6 billion in 2006. And what’s more, despite a predicted slowdown as the industry matures, it will still add on approximately $30 billion in revenue every year for the next five years.

Unfortunately, online marketing doesn’t come in a pre-packaged kit with friendly do-it-yourself instructions. There is only one really important rule for online marketing: the best content that’s most accessible earns the most, which is why a content management problem is one of the most serious obstacles to a revenue-generating online presence.

What a good Web site can do for your business

The business benefits of a good corporate or sales Web site are pretty much old hat now. But considering how many organizations ignore these basic principles, it would do well to go over them again:

Reach more people

It’s the one advantage that has made the Internet the best thing since sliced bread: time and space become irrelevant. Thus, your Web site is able to reach out to many more customers than your brick-and-mortar store ever could. This becomes particularly relevant when you consider that 210 million Americans alone went online in 2007, and by 2012, over 1.2 billion people are slated to go online.

The online-offline connection

The returns from an online presence shouldn’t always be measured only in terms of online sales. As one study discovered, 51 % of customers surveyed researched products online before buying them offline. Thus, the study pegs the dollar value of offline sales influenced by online research to rise from $400 billion to $1 trillion in the next five years.

Lead generation and branding

Two key measures of an effective Web site is how many leads it generates and how much it helps build a brand image. Consider the results of a survey by Forrester Research: 42.1% of respondents felt that online marketing was an important marketing tactic for generating quality leads, next only to in-person events, trade magazines and public relations. For online branding too, the tally for online marketing stood at a strong 40%. 

Cost effective advertising

Online advertising and marketing spending is expected to undergo a compounded annual growth of 27% over the next four years, reaching $61 billion by 2012. An idea of why this is happening comes from a study by the Target Corporation which found that in terms of ROI, internet advertising performed two-and-a-half times better than magazines and 15 times better than television.

So, does your Web site have a content management problem?


Although most organizations understand the fundamentals of content production, there are a number of problems that occur due primarily to bad content management. To discover if you have a content management problem, just answer the following questions about your company’s Web site:

Do customers have trouble finding what they need?
Is a lot of the information they find outdated or wrong?
Is content overwritten or erased accidentally and are previous versions unavailable?
Is navigation changing from page to page?
Does the homepage feel out of place on the site?
Is there difficulty ensuring that content is authored and audited by the right people?
Are the right people not able to put up content because of access control issues?
Is content not being updated quickly enough?
Are there difficulties in publishing, changing the format of or removing content from the site?
Does all the content exist in separate silos?
Are there difficulties in tailoring content towards specific customers?

If you answered “yes” to all or most or even some of these questions, then there is definitely a need for a quality content management solution.

What your CMS can do

What a CMS solution primarily does for your organization is to introduce a certain amount of automation and workflow structure into the content creation and publishing process, thus removing all the errors that come from ad-hoc publishing routines that occur in a plain-HTML process:

Distribute content creation

The primary advantage of a CMS system is that it puts content creation in the hands of the subject matter experts, who are usually non-technical business users. This means that it is much easier to put the content creation responsibility in the hands of a wider pool of employees, without requiring a technical team to constantly be on hand to make changes or updates. This also ensures that all content is timely and up-to-date.

Ensure content and brand consistency

Putting content creation in the hands of a larger pool of contributors also requires greater vigilance about content and brand consistency. Quality CMS solutions ensure that all common parts of any message such as the information about products, services, company profile, logos, and so on are single-sourced; thus ensuring that every message going out is properly representative of the organization.

Improve usability

An important contribution of a quality CMS solution is the improvements on information architecture it can provide. This contributes directly to the quality of user experience on a Web site as well as decreasing the time required for information retrieval.

Prevent liability

The back end of content management not only involves ensuring that content is authored by the right people but also that it passes through the right approval channels and is auditable. In Web environments working on HTML, the lack of expertise makes the review and approval process more haphazard and cumbersome. A CMS, on the other hand, brings some of the rigor that is commonly associated with print publication, ensuring that every piece of content passes through all the correct approval channels. Also since Web content is so ephemeral, every version of any published content must be captured in order to minimize liability of the organization. Content management systems provide just such a trail.

Ensure compliance

One of the most difficult aspects of the current information explosion is the tightrope walk between keeping up with competition while ensuring regulatory or other compliance. Here a CMS helps by ensuring that all updates and deletions of content are consistent across the Web site, thus preventing liability from stray pieces of content.

The business benefits


There are a number of significant business advantages from the quality and workflow improvements delivered by an efficient CMS system:

A CMS helps marketers respond effectively to new marketing challenges by allowing them access to Web resources without being at the mercy of over-stressed technical staff.
A CMS ensures more efficient scaling of the technical team by putting publishing in non-technical hands and freeing up IT for important technical tasks like building applications.
It ensures quality, accuracy, value and timeliness of content by ensuring that subject matter experts are free to publish content without the unnecessary mediation of technical personnel. And this is above the cost advantages gained by not needing technical assistance for every small modification.
It improves usability and information retrieval times and therefore contributes to user satisfaction, especially in an age of more ruthless and less patient online user behavior.
The organization’s branding is also more effectively controlled without requiring significant costs to maintain the structure and consistency of design and branding.
A content management system fosters greater knowledge innovation by freeing up content from traditional, static silos and allowing greater interaction between an organization and its customers.
Conclusion


Having an online presence is not enough if that presence does not in anyway contribute to increasing a company’s revenue. The key to ensuring an effective online presence is strong content, which in today’s age of ever-changing fluidity of information is an extremely difficult task. Organizations would therefore do well to invest in a quality content management system that will bring more rigor and flexibility to the process of content authoring.

I wrote this post because sometime I found that many webmasters even on webmaster’s forums still confused on how to get or build quality backlinks to their website quickly but efficiently. Yes there are many ways to start building link popularity, such as by submitting articles to article directory, by putting their links into the forum signatures, commenting on other’s blogpost, and etc. But the most important thing and sometime they are forget about it is about relevancy. It’s very important to get real backlinks with relevancy beside the quality itself. While ‘quality’ matter is really arguable, I mean who does really can decide about the link’s quality, according to what aspect does it scored as quality links, and many other reasons. But about relevancy and quantity, it’s countable am I right? so it would be great for you webmasters to join some text link advertising program to start build your link popularity.

Perhaps there also a hot discussion about buy text link ads and sell text link ads thing isn’t fair and it will bring your site penalized by search engine. But as far as I know it will not. Why? It’s just because that it is the nature of the web itself. Website linking each others that’s the fact. Then the only problem is on how do we play on it, the point is relevancy, as long as your links is relevant, there will be nothing to worry about your site rank in the future.

Google Adsense pays you approximately 30 days after the end of the month in which you become eligible to receive payment. You become eligible for payment only when your Adsense account reaches at least $100.00. Suppose, for example, you started in January and at the end of the month you had not yet accumulated $100.00 in your Google Adsense account. You would then need to wait and see if your January and February earnings combined equal $100.00. If they do, you would be paid approximately 30 days after the end of the month of February, that is, you could expect payment near the end of March.

Another good reason to also use Adsense for Search is that you get to combine the earnings to reach the $100.00 payout minimum. So if your earnings for Adsense for Content do not reach $100.00 in time for the current payout, but when combined with your Adsense for Search earnings they do meet the payout minimum, you will be paid accordingly. Playing with adsense is worth also while looking for another offline jobs

Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking website and create a profile. It is often advertised that your social networking profile is the key to making and finding friends online.

As previously mentioned, your social networking profile is important when it comes to meeting other internet users. This is because, in most cases, internet users are looking to chat with someone who has the same goals, views, beliefs, and interests as they do. Without a personal profile, it would be difficult or impossible to tell what your interests are. That is why social networking profiles are not only important, but they are needed.

When it comes to social networking profiles, a lot of focus has been placed on what you should include in your profile or display on your profile page. It has been said that pictures produce the best responses, as well as detailed personal information. Although a picture and detailed personal information may help to increase your page views, you may be getting views that you do not necessarily want. Despite what you may believe, most social networking websites do not have restrictions on who can view your personal profile. In fact, internet users, even those that do not belong to your online community, can easily see profile.

Since anyone, literally anyone, can see your social networking profile, on most social networking websites, you are advised to be cautious. Essentially, this means that instead of focusing on what you should put in your online profile, you should be focusing on what not to put. This is one the best ways to protect your safety, both on and offline.

As previously mentioned, pictures are often recommended with social networking websites. If you are interested in positing a personal picture of yourself in your online profile you can do so, but you are advised to carefully choose that picture. While you will want to look your best, you are advised against posting a picture that is too revealing or seductive in nature. Most internet users can look at these types of pictures without feeling a thing, but for others these types of pictures spell danger.

If you make the decision to post a picture of yourself in your social networking website profile, you need to be careful about the rest of the information that you post. Although you may not necessarily think about it, a picture is just a picture, but combined with your name and address, it could be a deadly combination. You are advised to only post your first name in your profile. This will make it more difficult for anyone to try and contact you off of the internet.

It is also advised that you carefully choose your location. A large number of online social networking sites require that you select a city, as well as a state. If it is allowed, you may only wish to list your state and not the city. If you are required to list the city and the state that you live in, you may want to think about using a nearby city or town, especially if you live in a small town. If an internet predator wanted to contact you and you lived in a small town, it could be fairly easy for them to find you. That is why it is advised that you carefully select the answer to the location question.

In addition to the above precautionary measures, it is advised that you do not post detailed information on your children, the location of your home, your income, or when you will be leaving for vacation. By keeping these and the above mentioned points in mind, you should be able to enjoy online social networking without having to always look behind your back.

Content is the most important thing to be the priority if you are seriously want to build internet marketing business, a website with good and informative content likely will have good ranking on search engine and automatically it will shows a good position on search engine result page. Of course it depends on the keyword and the niche or theme of the website/blog itself. A good content will attract search engine bots and also human readers. It is very important that you should always have original and fresh content on your blog/website because there’s also a roumor that search engines penalize website with lack of fresh or good content.

Writing content for your website sometimes scarifying, yes that’s true and most of webmasters are lazy (I must confess I’m a lazy too) but there’s another way for you (or me) to have a good and fresh content to fill up your blog since I’ve found a new content rewriter software that can be found on http://www.content-rewrite.com. It’s basicly just like a combination of synonimizing and translation software where you can produce a fresh and genuine content from any sources! Here’s a screenshot of this content rewrite software:

Since it haven’t released yet you can get a free trial on their website and also you can suggest your opinion so the developer would make it better. My opinion? well I wish they would cut the price of the software!

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

Understanding the type of people who visit your site is a very important task because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more. What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that. When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.