Product Description
Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. In Content is Currency, author Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques…. More >>
Content is Currency: Monetizing Your Content for Web and Mobile
Tags: content, Currency, Mobile, Monetizing
15.Jul.11 
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Product Description
Digital rights management (DRM) is a type of server software developed to enable secure distribution – and perhaps more importantly, to disable illegal distribution – of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.
With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.
* Learn from an award winning author and Emmy nominee
* Perfect for the non-technical decision maker, content owner or DRM implementation manager
* Details all the options from legal to technical
Digital Rights Management: Protecting and Monetizing Content
Tags: content, Digital, Management, Monetizing, Protecting, Rights
02.May.10 General Comments (2)
