The Good Content Code: How To Write For The Web & Stand Out From The Crowd
Product Description
Forget what you’ve heard. Content isn’t king. Instead, Content + Delivery + Presentation + Marketing is king.
Most writing for the web training tends to concentrate on the structure of content – the short sentences, the easy-to-scan text and the importance of getting your keywords nailed.
It’s vital knowledge. But it tends to work better when it’s packaged together with tips on idea generation, advice on effective article presentation and the ABCs of memorable headline writing.
What good is an understanding of web style if you can’t think of anything to write, you’ve chosen the wrong keywords or haven’t given a thought to the presentation?
So The Good Content Code is a writing system. It’s about understanding WHAT to write, HOW best to write it, HOW to polish it and HOW to let people know that it’s there.
Inside The Good Content Code, you’ll learn how to:
- Identify who you’re writing for and how… More >>
The Good Content Code: How To Write For The Web & Stand Out From The Crowd
Tags: Code, content, crowd, from, Good, Stand, Write
17.Jul.11 
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