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	<title>CMShelpers.com &#187; Audience</title>
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		<title>Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content</title>
		<link>http://www.cmshelpers.com/2010/07/audience-relevance-and-search-targeting-web-audiences-with-relevant-content/</link>
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		<pubDate>Wed, 07 Jul 2010 20:14:24 +0000</pubDate>
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				<category><![CDATA[General]]></category>
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		<description><![CDATA[ISBN13: 9780137004201 Condition: NEW Notes: Brand New from Publisher. No Remainder Mark. Product DescriptionHow much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. [...]]]></description>
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		<title>Web-content Conundrum</title>
		<link>http://www.cmshelpers.com/2010/02/web-content-conundrum/</link>
		<comments>http://www.cmshelpers.com/2010/02/web-content-conundrum/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 13:49:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Audience]]></category>
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		<description><![CDATA[The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.Well that&#8217;s [...]]]></description>
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