In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives – specifically, search engine optimization. Search Engine Optimization (SEO) is the art and science of the mixture of technical and marketing into a finely tuned website that is both search engine, ranks well for certain keywords and phrases, and suits your audience a perspective buyer and seller.
According to a recent American study found that only 20% of all businesses outsource search engine optimization programs to professional SEO Companys. The remaining 80% would be to conduct search engine optimization or they believe they have all the resources and skills to do it in-house. Of this 80%, it is likely that 90% of these companies can not be found on the Web – they do not exist. In order to generate a significant amount of Web visibility, your website must typically rank in the top-30 results.
So, the question boils down to what is in your best interest to the business?
Make your SEO program in-house or subcontract. To answer this question we will first focus on the knowledge, skills and resources necessary to implement and maintain a good program for search engine optimization.
SEO knowledge and skills
1) Basic understanding of how search engines and directories.
This may seem too obvious, but you would be surprised the number of people do not understand how they actually work. This knowledge is the basis of your SEO program.
2) Website design
Although SEO is not completely a technical marketing process, it requires a fair amount of technical knowledge of what constitutes search engine-friendly web design. Some elements of web design can help your search engine rankings or hurt them. Simply knowing who is who.
3) the experience SEO Expert
This is the most important and most difficult to obtain knowledge. If you have never implemented a programme of SEO, then you are in a big surprise. Search engine optimization programs require a lot of research and are extremely tedious. More importantly, they need real SEO experience. That means knowing what strategies and tactics SEO work and those who do not.
In-house vs. out-sourced programmes SEO
If your company is considering conducting your program search engine optimization in the house, here are some questions to consider.
• Who will be responsible for the analysis, design, implementation and measure the success of your program SEO?
• Is this considered the role of your department, marketing or other service (s) in your company?
• Do they have the time, knowledge and resources to successfully implement and maintain your program search engine optimization? And do they really care if it works or not?
IT Department
Typically your IT department handles multiple tasks daily troubleshooting your company’s LAN or WAN to fixing the sales department laptop? Over a long IT person of the day, what priority and focus do you think he or she will commit to for your listing? And even if your IT department has some skills in web design or development, these skills represent only a small percentage of the knowledge required for a successful programme of search engine optimization.
Marketing Department
Typically, your marketing department juggles many marketing projects and the faces of both the timely completion. From handling new campaigns for print collateral is preparing to launch new products or services, marketing personnel’s time to spread very thin. In addition, our skills and your marketing department is in the technical aspects of web design and search engine optimization? Do they have the time to become well-versed? Do they have sufficient internal resources? Often, the answer to both questions is no, they do not.
Other individual (s) within your company
Well, the responsibility falls on someone outside or your marketing department. Who’s who and why are they responsible for your SEO program? To give interested parties a new “project of the month,” usually result in another tick off their monthly to-do list and frustration by senior management on their website is why not produce results sales.
Summary
From a business standpoint, it makes sense to try to mobilize domestic resources to maximize your company’s productivity and profitability – whenever possible. However, there must be a line drawn in the sand between what your organization’s capabilities are and what they are not.
As you can see, there are no more search engine optimization than meets the eye. In order to implement and maintain a SEO program, you must acquire the knowledge, skills and resources. This can be done by hiring a professional search engine optimization of the company. Professional SEO Companys have devoted their resources and experience to support your company’s web marketing initiatives. Building on their experience and know-how, your company can quickly and more effectively successfully implement the programme of SEO Expert.
Tags: Marketing Initiatives, Optimization Programs, Technical Knowledge
13.Nov.09 
SEO 
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What is Organic SEO (Search Engine Optimization)?
Organic SEO” refers to the manual type of page optimization vs. automatic submittal and page alteration.” The important thing to note is that when a company first gets listed on Google’s first page, the traffic in the first two months goes up almost exponentially, and conversion rates also improve strongly,”
I would say this is my favorite way of optimizing websites. You bring in traffic by using content that works, linking strategies, and adding value via interactivity and a great user experience, not paid search listings.
Money will definitely be spent in the areas of site redesign and probably in getting content (you may actually have to hire writers to get content) but then again, if you are a web designer who is building your own websites on a low (or nonexistent) budget, organic SEO is definitely the way to go. It may take some time, but you will actually grow in real time experience as you move towards your SEO goals.
Organic SEO (Search Engine Optimization) facts: It has always been recognised that organic search listings or general search listings are the ones most used by search engine browsers to the extent that research shows in excess of 70% of search engine users prefer these listings to the 30% of browsers that utilise sponsored listings or PPC. Most corporate search engine optimisation companies now avoid organic SEO and have moved ever further towards paid search (PPC). Although High Position is an expert in paid inclusion programme set up and management the golden egg has always been the organic listings. Ethical search engine optimisation and compliance technology is the only way to gain these listings..
The main difference between the two methods of marketing is that PPC is aimed entirely at your budget and skill in setting the campaign, however, organic listings are based on the quality and stature of your website in conjunction with the strict search engine guidelines.
Complete the exercise for yourself, go onto www.google.co.uk and search for your main products and services, are you there? If so well done but it may be inadvertently, remember 2006 was started with BMW being thrown out of Googles database for black hat techniques. This highlights the need for High Position to analyse your corporation’s website to make sure you are compliant and maximised!!
The Myth of Overnight Success
There are few things that get to me more than the assumption that a large goal (such as getting to number one for a keyword on Google’s SERPs) can be done overnight. The easiest SEO I have ever done for an unknown site was done over the course of a month, via content refreshing alone. The key word was unique (blue interface), and the competing web sites were half asleep while we worked.
The issue with this myth is that customers actually believe it. They post jobs such as “We want to be number one in the following key words” then list close to a dozen key words, and everything has to be done under a budget of a thousand dollars and in record time. Organic SEO works, is adaptable and ensures high rankings on SERPs over the long time despite changing algorithms, but nobody can guarantee anything in a month.
Tags: Interactivity, Search Engine Optimisation, Seo Optimization
09.Nov.09 SEO Comments Off
Your Web Site should be designed and developed to appeal to your target market. Custom Web Site designers and developers are rare! We are highly skilled and experienced in SEO Web Design. It takes experience and high level of skills in order to create visually attractive layouts that make sense too.
Flash web design can help engage your audience using audio-visual materials that they are not likely to forget. These designs are visually stunning and can assist a client or customer in understanding exactly how a product will look and function.
At Golden Web Design we offer the newest techniques in coding and graphic design to ensure that your business website is attractive to visitors. We also ensure that your Flash web design will be designed to target your specific market. We possess an excellent creative team that can create unique and elegant graphic designs using Flash. We can provide you with: special effects, flash video/streaming video, Flash vs. PHP and MySQL, Flash and XML, Flash with Myspace layouts, Animated movie clips, Object oriented programming, Flash Game Development and Flash Mobile Game Development, ISOMetry.
It is our goal to provide high quality Flash designs for your website. To ensure your standards are met we avoid excessive transparency and layers, avoid full screen flash animations, reduce the frame rate, and employ vector graphics.
We are Charlotte based Web Design company, succeeded in expanding operations and is continually increasing in number of offices in different continents.
Please feel free to contact us for rates or questions at Quote@GoldenWebDesign.com. You can also visit our website at: http://www.goldenwebdesign.com.
Tags: Attractive Layouts, Flash Game, Using Flash
26.Oct.09 SEO Comments Off
Research shows that once a visitor clicks onto your website, they decide in approximately three seconds on whether they will stay put or go somewhere else. Your potential customers are “scanning” your site quickly for information they need and want, and if it is not there then, neither are they. In the offline world location, location, location is the ticket, whereas the online world, people are in search for information, information, information (also known as Content Creation).
The information that you provide on your website must aim to meet your potential customers needs/and wants. Fresh, new content is crucial to search engine rankings. There are numerous other factors that involve the search engines algorithms, but content remains a very important factor in the equation. Most importantly, your content should she be unique and well-written. This is one of the most vital aspects of one’s website, and warrant’s the time it will take you to create it.
So you are probably wondering what kinds of questions you should ask yourself, about what you should take into consideration when thinking about the content for you site…… Ask yourself…..
1. What does your potential customer want to find? Are you providing what they are looking for?
Simply put, they are looking for a solution to their problem. You must provide them with the answers to their questions. Step outside the box, and provide them with sample emails of questions you have received along with your reply’s versus, a FAQ page. Your goal is to keep them on your site as long as you can, and you must have good content in order for them to stick around.
2. Will you have to do research or will your content come easily to you?
You may be very knowledgeable about your product, and the content creation flows easily for you, or you may be delving into a field you don’t know much about, and it will require some research on your part. You will want to find as much information as possible to include on your site. The more fresh, new web content you have on your site, the more the search engines spiders will pick up on it, and visit you more often.
3. Will you need someone to write for you (ghost writer)? If so, do you know how to go about finding one, and are you financially prepared to handle the costs associated with finding a Good one?
Your online perception can make-or-break all of your online marketing efforts. If you are an expert in your field, but don’t know how to write, then guess what…….You need to hire someone to write your content. Several places that you can look are Scriptlance, eLance, and Rentacoder, just to name a few. Be sure that you get a good writer because you want unique, quality content, created just for your site.
If you feel that you are able to write your own content (that is great) be sure to have it proofread so that the errors that you accidentally over looked are caught. Find someone that can go through your content, and give you constructive criticism. Try not to take it personally ( I know it’s easier said than done), and look at it as money saved (those little changes may retain more visitors).
The bottom line is, if you have good content creation on your site, your site will gain in popularity, you have an increased chance of receiving inbound links to your site, which will help your sites rankings. The name of the game is exposure and credibility. Now go create fresh, new content, and get tons of inbound links for your website.
Tags: Location Location Location, Offline World, Web Research
17.Oct.09 SEO Comments Off
Let’s face the facts; there are a gazillion websites on the internet. You don’t have the luxury of publishing a mediocre site when, at most, you have only a few seconds to capture the reader’s attention. Your site design is the web with which you catch your fly. Whether they stick and stay is up to your content. One of the main reasons Thesis WordPress Theme has become so popular, is that it provides a clean, elegant design with enough flexibility to allow you to tailor it to any need.
Design – Thesis WordPress Theme Version 1.3
Thesis Version 1.3 continues where previous versions left off, by providing stellar typography, user accessibility, interface design and search engine optimization. The overall look is professional, with sufficient gravitas to lend authority to your content. Elements of the overall design are endlessly customizable through the easily navigated user interface. Layouts and fonts are controlled without the need to fiddle with the site’s core code. Everything is laid out in an intuitive manner which doesn’t require an advanced degree in computer science to navigate. This attribute alone makes it a perfect choice for anyone deploying a site for the first time. The interface abounds with nice ergonomic touches such as the inclusion of an asterisk next to web-safe fonts on the selection menus. And let’s not overlook the “B.A. Save Button”! But even this trademark item is customizable, although Chris Pearson, Thesis’s creator, doesn’t advise it.
Changes from Thesis WordPress Theme Version 1.2
Many improvements were added to version 1.3 however, there are three additions that deserve special mention. The new Thesis Layout Constructor allows you to mix and match the column order any way you like, maximizing the possibilities between one, two or three column layouts. Content can be located in the middle or either side of the sidebars, all with the click of the mouse. This is possible due to a new HTML module structure creating six new possible layouts. In addition to this added flexibility, Thesis WordPress Theme now adds a Framework Selector which allows you to select between a page framework and a full-width framework. In full-width mode, your headers and footers carry to the edge of the browser’s viewable space. Again, the concept is flexibility without having to touch the underlying core code. The third major improvement over version 1.2 is a more robust hook system. Previously, if you wanted to customize your theme, you hacked away at the HTML for each individual template file. This process was time consuming at best, and a recipe for disaster at worst. Once you worked out all the bugs, you were off and running, but what if you decide at some point to change your theme? Guess what? You get to do it all over again. The hook system, which was introduced in version 1.2, solves that problem by creating one of the most critical ways to customize your theme without touching the underlying code. Even more importantly, hooks do their work while assuring forward-compatibility. Thesis WordPress Theme now has thirty-one hooks which allow you to add and subtract content such as ads, pictures, design attributes etc.
Thesis WordPress Theme And Search Engine Optimization
The whole point of a website and/or blog is to drive traffic to it so that you can share your unique content. To do so, you must optimize your code for search engines, without landing in the dreaded Supplemental Index. To begin with, WordPress is designed to be very amenable to SEO, but even with that on your side, the way your theme(s) are built have an enormous impact on how search engines view your site. Thesis WordPress Theme includes code that is optimized for search engine retrieval without any customization. With Thesis WordPress Theme you can easily optimize the content of a page and manage keywords for better pass-through. Of course Thesis plays well with plug-ins like SEO Title Tag for more control, but out-of-the-box, Thesis handles SEO well.
Thesis WordPress Theme – Pricing And Support
Thesis provides purchase options to fit the needs of every level of user. The basic package, or Personal License, sells for $87 and includes a single seat license for one production site and one development server. The catch with this package is that the footer information must remain intact, although this is truly a small nit to pick. For a little less than double the price of the basic license, or $164, you get the Developer’s License which gives you unlimited use of the theme on any number of sites and the ability to remove the footer link. If you’re unsure, and just want to dip your toe in the water, you can opt for the Personal License and then upgrade to the full-up Developer’s license later for an additional $77. What do you get for your money? Well, as it turns out, quite a lot: Theme upgrades are free for life. You get total access to Thesis Forums, free tidbits to customize your theme such as styles, images and the like, all available for download, and unbelievable support. This touches on an itchy subject. We all know that claims of superior user support are, more often than not, marketing hype designed to make you feel better about putting forth the green. Except that in this case, it happens to be true. The creator of Thesis, Chris Pearson is often the one providing support, often within a day of posting your question. But you don’t need to take my word for it, just check out the testimonials page.
Thesis WordPress Theme : The Conclusion
Yes, there are thousands of free themes out there available for download, and yes, you can create your own with WordPress template functionality, but why? If you’re a novice webmaster or just starting to blog, then you probably don’t have the requisite skills to do all the hard-core coding. On the other hand, even if you have god-like coding fu, why bother? You have far more important things to spend time on such as researching and writing content and managing your ad revenues. Especially if you are in the latter classification, Thesis WordPress Theme will pay for itself rather quickly. There simply is no other WordPress theme available that delivers so much for so little. That is why Thesis is one of the best choices of WordPress theme available today. And for the same reasons, I use Thesis WordPress Theme for my blog. 
Thesis WordPress Theme Version 1.3.2 is already out. And the newest version of Thesis includes more fantastic features that makes blogging more efficient. Some of the added features are: more SEO options and improvements, fixes on SEO plugin compatibility, improved multi-media box functionality, new page template functionality and hooks, design and layout changes, and MANY MORE!
What do you think of Thesis?
Tags: Column Layouts, Constructor, Interface Design
10.Oct.09 SEO Comments Off
